The Partnership

In its pilot launch, the KW x PD partnership will provide 60 students, over three years, with:

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KW NY Tri-State/Manhattan Region’s unique mission, “to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving,” takes on a different urgency and relevance in context of social and racial inequity in the United States.

According to Richard Rothstein in his book, The Color of Law, African-American incomes are at 60% of white incomes while African-American wealth is at 10% of white wealth. He goes on to explain that this disparity is entirely attributable to unconstitutional federal housing policy practiced in the mid-20th century, which continues to influence the ongoing racial inequities that we have today.

The Black community has a unique need right now. It’s the “One Thing” for the KW NY Tri-State/Manhattan Region. What is being done by the task force is to be duplicated for other social initiatives down the line. It’s not only ever about the Black community, but it is about elevating the Black community now. To this end, KW NY Tri-State/Manhattan Region has set a goal to impact 5,000 Black families through homeownership, real estate career opportunities and youth mentorship and education. Joining with Project Destined accelerates us in this mission.

Project Destined was founded in 2016 by Cedric Bobo, as a leading social impact platform providing project-based training grounded in creating ownership and access, and improving financial health in underserved communities, thereby creating a diverse pipeline into all aspects of real estate. Their learning philosophy is simply: “teach, apply, compete.”

Project Destined is currently structured around three components: 40+ hours of blended learning through their proprietary e-learning and live course format for high school and college students, and military veterans; pitch-style competitions where students can earn scholarships; and leveraged growth where students use skills, experience and network to attain tangible life outcomes. They are presently launched in 7 U.S. cities + London. At least 70% of Scholars have received internships, full-time employment or certifications following completion of their program, in which more than 900 urban youth have participated thus far.

The organization has already established partnerships with an impressive array of companies, foundations and individuals, from Brookfield Properties and MasterCard to the LA Lakers Youth Foundation, as well as Alex Rodriguez, formerly of the NY Yankees, & Jennifer Lopez. They have also partnered with several HBCUs, other public and private colleges and universities, and with school districts around the country. Thus far, their real estate focus has been on the commercial real estate sector… Until now.

Learn more about Project Destined